I design digital products that reduce friction, respect attention, and help people make better decisions – especially in complex or high-pressure contexts.
UX/UI Designer focused on clarity, judgement, and humane digital experiences.
Sarah Murphy,
Selected Work
Prio - Designing calm & clarity for remote support teams
A mobile-first support tool exploring how prioritisation, cognitive load, and emotional sustainability shape day-to-day work.
BrewMatch - Reducing decision fatigue in everyday choice
A concept website that helps users confidently choose coffee through guided filtering, dietary awareness, and equipment-friendly recipes.
About Me
I’m a UX/UI designer with 4+ years of experience designing web & mobile products across consumer and SaaS spaces.
My work focuses on turning complexity into clarity – not by adding more features, but by making thoughtful decisions about what matters, what can wait, and what doesn’t belong.
I care deeply about craft, accessibility, and the emotional context in which products are used. I believe good design supports people’s judgement rather than demanding more of it.
How I work
Empathy, applied
I listen carefully, synthesise patterns, and translate feedback into clear, actionable design decisions.
Craft with intention
I sweat the details – not for polish alone, but because clarity and consistency build trust.
Strategy before aesthetics
Visual design is never separate from product logic. Every interface choice is tied to a reason, a constraint, or a trade-off.
Tools Used
Figma, Adobe Photoshop, Abobe Illustrator, Adobe InDesign, WordPress.